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How effective are ads? (lemmy.ml)

submitted 1 month ago by wuphysics87@lemmy.ml to c/asklemmy@lemmy.ml

63 comments fedilink hide all child comments

In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer's attention. Have we just become numb to ads? Does targeted advertising actually yield better results?

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[–] SorteKanin@feddit.dk 1 points 1 month ago (1 children)

I would say an outstanding product markets itself

Of course an outstanding product will spread via word-of-mouth... but as it turns out, word-of-mouth only does so much. I wouldn't say word-of-mouth just "markets itself". You'll need some sort of critical mass before that really works out. There are plenty of good products out there that are not getting bought even if they're better than the competitor, because the competitor has better marketing.

[–] bluemoon@piefed.social 1 points 1 month ago (1 children)

like modos, the open source e-ink kit with as fast refresh rates as LCD screens? on crowdsource right now

and as "open printer"? open source printer with refillable ink cartridges, no tracking shenanigans, a repairable design and possibility to just put a roll of paper (at most A3 in width) then letting it print bannerolls... crowdsource too iirc

[–] SorteKanin@feddit.dk 1 points 1 month ago (1 children)

And how many units do these things sell compared to a shitty HP printer? I would guess the shitty HP printer sells more.

[–] bluemoon@piefed.social 1 points 1 month ago

lmao i added to the word of mouth here, that was the point.

ofcourse HP sells more. they're a market monopoly that polemically and aggressively remove common knowledge of competitors when able to.