Correct me if I’m wrong, but all this switch does is make adds relevant/not relevant to you. It doesn’t stop whatever data is needed to make it work, does it?
this post was submitted on 01 Dec 2025
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At this point they're shafting the advertisers. They may not be personalized ads to you, but the advertisers don't know control where their ads show up. They just pay whenever their ads get displayed.
Apple/Google still make the money regardless of "personalized" ads. They still group these users based on some data points like IP location and trends in those areas.
These company's worth didn't grow to trillions without profiting off on both ends. Malicious compliance is the name of the game.
It limits the use of a unique device id that can be shared with third parties. AFAIK it doesn’t limit anything for Apple’s 1st party apps that include advertising, like Maps.
Notably Apple is spinning up a demand side platform (DSP) where advertisers can spend money directly on Apple platforms to place ads. That almost certainly means that platform will have full access to relevant user data for their ads customers.
Nor does it cut into the corporate revenues. They get paid for the ads either way. The odds of you clicking an ad (presumably) go down, though, so the click-through revenue the company would hypothetically get if you clicked on ads will be theoretically diminished assuming you believe the big tech companies aren't lying about that data to their advertisers as well.
Still better than being spied on. Irrelevant ads are an improvement.
The commenter you replied to seems to be suggesting that the spying still happens
Just spam us based on the actual content being experienced, advertisers, gosh!
Worked just about forever! (Well for however long the web had ads pre-personalization)
You shouldn’t turn it off because Apple makes millions of $$$ from it; you should turn it off because personal data collection is just bad
I'd say both, don't make the rich richer
don't make the rich richer
But my stock gains! This feature adds fractions of a cent to each share. Where's your sacrifice for ~~the~~ my ~~greater~~ mediocre ~~good~~ wealth extraction?
especially when the rich have no hesitations to comply and cooperate with fascist regimes
And when said corporation's CEO gives the fascist dictator a golden trophy on live TV.
Context?
Gives me a 403 error.
Found the info through the url. Gosh that’s fucked up. Gold Apple trophy for the Nazi leader. Smh
CEO kissing the ass of the Nazi leader who doesn't even know his name
Does turning it off stop the data collection, or just stop them from using it to show you targeted ads?
I ask myself "do the consequences of them doing something bad, outweigh the money they make by doing it anyways?". Individuals might have, and follow, moral principles. Large companies do not.
Class action lawsuits can be a good motivator.
You may want to add instructions on how to find the setting.
EDIT:
You need to go to:
Settings -> Privacy & Security -> (scroll down) -> Apple Advertising
Thank you! The following negativity isn’t directed at you in any way, because this is very helpful (for now).
But something that annoys me about apple is they like, move settings around constantly and change the names of settings. So if you’re having some issue, guides like this with specific detailed instructions end up outdated and lead to dead ends, and not even the search function helps. Almost every issue I have I end up having to look up a second guide on how to find the modern location for whatever toggle I need lol
My favorite is when you know what setting you want an you try searching it and the app acts like you don’t know wtf you’re talking about
Not to dismiss this because it's real but at least for this specific instance search for the title of that view, "Apple advertising" goes right to the setting.
My main complaint with settings are the things found only in setting but searching settings does not surface them.
This happens a lot with family and iCloud+. Passwords was broken out of settings recently and it's well past time for iCloud and family settings to come out too. Especially family settings which aren't really device settings so why do they cram them in with my device's settings when I can't even consistently access them with setting's search.
Not sure what you mean? Search works today to find the setting that was screenshotted today, of this there can be no doubt, but I’m talking about two years from now when they rename it to “Unified Marketing” and relocate the setting to “Continuity”
Android does this too. And every iteration of reorganizing is still bad. In android 4, it was hard to find anything, and it still is. The search function does help but it's not nearly as smart as it should be.
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When you have an android phone you should also turn it off.
Windows has it as well.
Is this bait? Because I'm taking it.
Linux doesn't have it because doesn't have ads.
Not bait, but fair point.
Is this an OS level thing or a per-app issue on Android?
My system blocks adverts to such a degree I don't know what this looks like!
It's in global Google settings. Under "all services" > "ads".
YSK: Android has a similar option, but it is not enforced, so individual Android apps can completely ignore this and still track you.
God we need Ubuntu Touch to take off already. So tired of this corporate bullshit.
And this is part of why I root.
Only certain apps get network access, and only certain apps get to use Google services.
They'll complain, some won't work.
Next phone won't have Google services at all, and untrustworthy apps will be sandboxed in their own profiles.
I know it's ironic, but buy a Pixel for your next phone(1) and use GrapheneOS. It sandboxes all of the Google stuff so it can't track you across the device, only within the sandboxed app or service itself. Chances are all of your financial apps will still work (mine did including Paypal, the pickiest by far) and the only downside I experienced was less than ideal keyboard error correction and complicated voice-to-text setup (required a third party voice recog service since Google's didn't exist in GrapheneOS).
(1) Don't buy it new, get one from Swappa or the equivalent trusted used phone marketplace in your country.
Yes, everyone should do everything they can to avoid seeing advertisements. No one is immune, and advertising is very effective. That's how Trump ended up as President twice. Yes, that was advertising, all of it.
It's hard for them to show me ads when I barely look at my phone. It's hard for them to show me ads through uBlock. I go most days without seeing an intrusive ad. I only see ads on the rare occasion I do online shopping. I do that the same way I shop IRL, as quickly as possible.
It was a bit more involved than "advertisements". It was a targeted psyop. Cfr Cambridge Analytica.
ALL advertising is a targeted psyop. It’s literally trying to get you to do something you wouldn’t otherwise do.
One of the first things that gets turned off.
Ad tracking of any kind.
AI of any kind.
Notifications for almost everything.
Any other metrics or telemetry that can be disabled without impacting functionality.
Absolutely, notifications are so annoying. Phone and texts are all I want to make a sound. Everything else can wait for me to interact
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