this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 4 days ago by 1984@lemmy.today to c/technology@lemmy.world
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[โ€“] killeronthecorner@lemmy.world 164 points 4 days ago (15 children)

The use of the term "Dark traffic" here is to paint the use of ad-blockers as something nefarious. Don't use it, fuck these people right in their stupid mouths.

I propose using the terms "clean traffic", for ad-blocked website traffic, and "dogshit traffic" for everything else.

[โ€“] Oneshot@discuss.tchncs.de 2 points 3 days ago

Clean traffic, smooth traffic, able-to-get-to-where-you're-going traffic

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