this post was submitted on 13 Aug 2023
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i think ed winters has changed his focus from moralizing and guilt-tripping and is now actively trying to make vegan foods more available/accessible. so i don't even think you need to talk about meat at all: just offer people food that happens to be vegan. and i don't mean trick them into eating a soyburger: just make food that is naturally vegan and tastey and then that's the meal someone has eaten instead of a meaty one.
To add to this, a good dish that's inherently vegan is always going to be better than a meat-based dish with the meat replaced.