this post was submitted on 15 Apr 2025
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Steam revenue estimated 2024: $10.8B

Google Play Store gaming revenue 2024: ~$31B

Why doesn't Valve want a part of that? I mean they already have an Android app. Several, actually. I realize there's some amount of investment but surely the payoff is worth it, and they have the necessary funds and skills? I mean if F-Droid can do it with nothing but volunteers and grants...?

Certainly plenty of games won't lend themselves well to the mobile experience but also plenty of them do.

From a personal perspective: I don't really care a whole lot for mobile games but I do like Balatro and want to play it on my phone, but if I want to do that I have to buy another license, which I can't even do because I don't run Google Play Services.

Epic got in on this already. Where's Valve?


Edit: my reflections on this conversation:

Valve could distribute their own app like Epic but they'd also probably have to remove it from the Play Store because now a cross-platform game would give them an Android version, thus breaking Google's ToS. So would doing such a thing outweigh lost sales from the Google version, and would it impact customer satisfaction? I wonder how many people are actually purchasing PC games in the Steam Android app...?

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[–] UnbrokenTaco@lemm.ee 17 points 1 week ago* (last edited 1 week ago) (1 children)

I agree with you however I have one barrier to entry that others haven't elaborated on.

Firstly, I'll say how they could overcome some of the other challenges mentioned.

  1. Steam would just have to add the ability for developers to upload android builds of games alongside the windows, Linux, Mac builds. All of a sudden, users would have huge, existing libraries of games. Most games built with Unity can target Android. I suspect a lot of indie developers would happily add the build.

  2. Leaks have implied they were working on an arm emulator/translation layer but I assume this had to do with VR prototyping. Possibly the same effect as above but so many more configurations to target, they couldn't handle it the way they do with steam deck.

  3. Require/recommend to users to use a controller on Android

If either or both of those first 2 points succeed, Valve doesn't need to do much more to ensure the utility of Steam games on Android. PC gamers are considered among the most willing and able to jump through hoops for a result. Going to a website to download the steam store plus a little warning on Android wouldn't stop a reasonable percentage of them. It wouldn't stop me.

It's almost 0 risk to them, right? Right? I don't think so.

Here's the big barrier I mentioned. I assume they have a not-insignificant number of sales through the the android app. If they start allowing users to install android games, Google is going to stop them from having purchases in their play store app. And while I said that users would install their app from a website, what percentage of users would do it? How many fewer PC game sales would they make (from the Play Store app) in order to let their current users play games on Android?

Additionally, what would Steam do if they started getting android-only games being submitted. Or mobile-quality games dominating their store? Does this dilute Steam's identity?

Additionally, it might be something they've discussed but they would have rather focused on steam deck-type gaming for mobile. Or perhaps an ARM-based steam OS+steamdeck approach would make more sense for them and then the difficulty/cost (and opportunity cost) increases do instead they simply don't pursue it.

The cross-buy thing is something that Gog or Epic could do but they don't have nearly the same "customer profile" (size, behaviour etc) so it isn't as likely to have the same impact.

Regardless, in my view you've asked a great question and it's a solid idea.

[–] Ulrich@feddit.org 2 points 1 week ago* (last edited 1 week ago) (1 children)

If they start allowing users to install android games, Google is going to stop them from having anything useful in their play store app.

They would have to distribute it independently. Google would have no say in the matter.

what would Steam do if they started getting android-only games being submitted. Or mobile-quality games dominating their store?

...cash their checks? I don't understand the question. That's the point.

it might be something they've discussed but they would have rather focused on steam deck-type gaming for mobile.

perhaps an ARM-based steam OS+steamdeck approach would make more sense

...why not both?

Although Valve seems to like staying in their lane so that seems like the most likely explanation.

[–] UnbrokenTaco@lemm.ee 5 points 1 week ago* (last edited 1 week ago) (1 children)

They would have to distribute it independently. Google would have no say in the matter.

That's exactly my point. The current app lets you buy PC games despite being distributed through the store. If you can buy Android games on it, well, I doubt Google will ignore it. And even if Google was okay with it, there's no way to easily communicate to users who start using the app there that they need to download another app from a website.

I'm not saying it's a bad idea. I'm just saying I think there are reasons they haven't done it (yet?). I think they certainly must have considered it. I've certainly been wondering about it for a long while too.

why not both?

Sure. I would assume they would do it the same way as steam deck, where that's the priority. The wide variety of phone specs on the market might have an impact on how they could support it etc.

[–] Ulrich@feddit.org 2 points 1 week ago (1 children)

That's exactly my point. The current app lets you buy PC games despite being distributed through the store.

And they could continue doing so while also distributing a separate app independently that allows you to buy Android games.

Notice if you try to buy a movie from Amazon on Google TV they redirect you to the website. They could do the same or redirect you to the non-Google version.

I'm just saying I think there are reasons they haven't done it (yet?)

I agree, I just find it very curious what those reasons are.

[–] UnbrokenTaco@lemm.ee 2 points 1 week ago* (last edited 1 week ago) (1 children)

I don't think they would get away with selling games in the app if games were playable on Android (demonstrating Android compatibility). I think they would have to do what Amazon kindle does and tell you to go buy your game somewhere else.

Edit: Here's the policy. You might be right but it looks like a grey area to me.
https://support.google.com/googleplay/android-developer/answer/9858738?sjid=15164020873047119237-NC&visit_id=638803514547940454-2089146208&rd=1

[–] Ulrich@feddit.org 2 points 1 week ago (1 children)

I don't think they would get away with selling games in the app if games were playable on Android

I'm saying they would need a separate app to purchase, install and play Android games.

[–] UnbrokenTaco@lemm.ee 1 points 1 week ago (2 children)

Oh... I see!

I personally prefer the "also play PC games on Android" strategy so was looking at it from that angle.

[–] Ulrich@feddit.org 2 points 1 week ago

Now that I'm thinking about it they'd probably have to de-list those cross-platform games from the Google app or make them unavailable, which would probably lead to a lot of confusion.