Since its launch in 2019, HOLOSTARS has been active for almost seven years. With the debuts of 1st, 2nd, and 3rd Gens, followed by UPROAR!!, it has grown into a group with a total of 12 currently active members and over the course of seven years, their activities went beyond streaming on YouTube, as they joined events, exhibitions, collaborations, and live shows on site.
However, the current state of the HOLOSTARS business has forced us as a company to have repeated discussions about how to maintain HOLOSTARS in a sustainable manner. We considered the future direction of the group's activities from various perspectives.
Ultimately, we have arrived at the conclusion that changing the management structure in a way that fits the current status of HOLOSTARS' activities is unavoidable.
As a result, the company-led activities of the group, which have progressed alongside the individual activities of each talent, will be coming to a close. From this fiscal year onward, activity policies will shift to mainly focus on individual activities. Moreover, as we will reallocate certain resources, some of our support will be limited or conclude entirely.
Yeah, but why is the profit low? Female vtubers definitely are more popular, but Holostars performing badly is unique to Holopro in the vtuber industry. There are tons of succesful male vtubers. I doubt the talents are the issue here.
Idk, it felt always way more janky to me.
Yeah probably, as always. Selling shares was never a good idea.
I mean, they totally can. Other companies have done so before and so have they with the whole HoloCN thing IIRC (or at least, offered).
I’d say it’s more that male Vtubers performing VERY well is almost unique to Nijisanji. Pretty sure every other male corpo VTuber is less popular than Stars. My theory is that at Niji they lean more into the BFE side, while Star streams are more “gender-neutral” and as a consequence attract less gachikois, but I haven’t really watched enough Niji to form a concrete opinion.
I’m pretty sure Cover started with Venture Capital and they were 100% forced to sell either shares or the whole company. It was bound to happen since the foundation of the company, they didn’t choose to do it later.
I personally can’t remember of a company that did that without closing down (outside of VShojo where their IPs were their property from the start), and the HoloCN disaster happened when they weren’t publicly traded yet. If you know of a situation where that happened in a public company I’d be interested in knowing, my argument on this is just based on hearsay and anecdotal evidence so if it’s a misconception I’d be glad to be corrected.
Specifically publicly traded companies I don't know, but Vtubers like Nene Amano (production kawaii, after it shut down) or Rin Penrose (idol corp, after being merged with Brave Group they were given the choice to leave or stay) are examples, though probably not for free.
But yeah, being publicly traded would make things harder (though the largest shareholder is still Yagoo and another Cover employee comes in 2nd)