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The American World Cup Introduced Ad Breaks—and Everyone Absolutely Hates It (www.wsj.com)

submitted 2 weeks ago by geneva_convenience@lemmy.ml to c/usa@lemmy.ml

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As the World Cup landed in the U.S. for the first time in three decades, international soccer fans have been acquainting themselves with the distinctly American pleasures of barbecue, highway traffic jams and Texas summers.

But there’s one American tradition that fans of the world’s most popular sport simply cannot tolerate. This summer, World Cup games have introduced commercial breaks smack in the middle of each half.

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[–] comfy@lemmy.ml 10 points 2 weeks ago (2 children)

These mid-half money breaks are truly terrible. But they are so very American.

[–] PolandIsAStateOfMind@lemmy.ml 3 points 2 weeks ago

Not only American, Polish TV is choke full of ad breaks and in real shitty moments. Football matches are one of rare exceptions though.

[–] superglue@lemmy.dbzer0.com 2 points 2 weeks ago

That's nothing my friend. The NFL has TV timeouts after every change in possession.