Helly Hanson is a good, strong brand but never perceived as particularly Canadian. It was a smart move for CT to sell and they got good money for it. They already have the Woods outdoor brand which they can use that money to increase investment in, and now they have the HBC brands picked up on fire sale and are definitively Canadian and will go well with Woods.
Helly Hanson is a good, strong brand but never perceived as particularly Canadian. It was a smart move for CT to sell and they got good money for it. They already have the Woods outdoor brand which they can use that money to increase investment in, and now they have the HBC brands picked up on fire sale and are definitively Canadian and will go well with Woods.