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As in you can't market it because it wouldn't sell regardless of how you may try.
And in this scenario are you the creator of the product (in which case, why)? Or some rando on the street?
If the former: you could say something really, really terrible; or release the product in a broken or laughable state; or collude with a foreign power to put an unqualified idiot into political power. There have been plenty of case studies in recent American history.
If you're just an average joe, probably nothing. Products are created and positioned in the market in such a specific, intentional, and anodyne way these days that you probably can't really find a way to make its marketing fail; short of discovering one of the things mentioned in the above paragraph and making it public.
Why limit your imagining to products alone? Even in that reply I'm not specifying person or thing (despite the use of "it"), and with the original question I'm asking either marketing oneself or something.
Products are really the only thing that can be marketed. Even oneself is a product when marketed; you're saying "please buy my services" or "please listen to me" or whatever. Once you've begun to market it, it's become a product.