this post was submitted on 21 Feb 2026
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This app could potentially supplant Tik Tok overtime. As Tik Tok's censorship following it's acquisition by US investors such as Oracle, Silver Lake, and Abu Dhabi-based MGX, and UpScrolled already having questionable ethics, this may be the path forward.

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[–] adf@lemmy.world 14 points 3 weeks ago* (last edited 3 weeks ago) (6 children)

What is the point of recreating media format designed exclusively to grab attention as much as possible and monetize it?

Edit: I'm not saying that loops is planning to monetize it. I'm trying to say that the short video format was designed as being additive, so that the addiction can be monetized.

[–] technocrit@lemmy.dbzer0.com 0 points 6 days ago* (last edited 6 days ago)

the short video format was designed as being additive,

lmao. designed by whom? additive to what? cool story.

[–] Rentlar@lemmy.ca 16 points 3 weeks ago

I'd say it's to help replace unhealthy addictions with a platform that's smaller and less easy to fall into infinite scroll rabbit holes. Like nic-patches to stop smoking.

[–] pelespirit@sh.itjust.works 9 points 3 weeks ago (1 children)

and monetize it

Have you used TikTok? If you had in the beginning, it was full of people doing history videos, diy, etc. I suspect it will be something like that. I don't use it anymore, but it was great in the beginning,.I suspect that if you're on Loops, especially at first, monetizing it isn't your first thing. The meme communities are probably going to go nuts.

[–] PoopingCough@lemmy.world 2 points 2 weeks ago* (last edited 2 weeks ago)

It still is that way, it just depends on what kind of content you engage with. People on reddit/lemmy LOVE to hate on short form video content but it isn't inherently destructive or evil IMO., it just depends on how you interact with it.

[–] surewhynotlem@lemmy.world 2 points 2 weeks ago

To use it to deprogram the next generation of fascist

[–] mrdown@lemmy.world 0 points 2 weeks ago (1 children)

Short text can be as afdictive as short videos yrt one seems ok and the other not

[–] technocrit@lemmy.dbzer0.com 1 points 6 days ago

People are really out here enraged about videos being too short. Total baseless nonsense.