If it was just BullshitIn and Brainrot News I'd laugh my arse off. The problem is the rest of the internet.
And it gets worse than what the article says. It isn't just the information present in the text; it's also how you use language. Spelling, word choice, punctuation, average sentence size, even discourse structure, those are all things that can be used to associate 2+ accounts as coming from the same person, they're like a linguistic fingerprint. And neural networks are rather good at finding this sort of pattern.
Fuck, you don't even need a NN to do that. It's possible to do it by hand, just incredibly boring and laborious.