this post was submitted on 16 Jun 2026
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The kind of thing which makes you say “how could they possibly have thought this was a good idea?”

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[–] harmbugler@piefed.social 2 points 2 days ago

Woolworths: Fresh in Our Memories Anzac campaign

Australian supermarket promoting the freshness of their produce on ANZAC day, the national holiday in rememberance of fallen soldiers.

Woolworths takes down Anzac 'Fresh in our Memories' website after social media backlash

[–] Codpiece@feddit.uk 2 points 2 days ago

That one Pepsi ad where there is a protest and a woman gives a cop a pepsi so they're all friends now. This was around the time of the first Trump admin and BLM protests.

[–] cymbal_king@lemmy.world 2 points 4 days ago

A local bank once did a mailed ad campaign that went along the lines of:

"Tired of living with your parents? Check out our mortgage rates" and stuff along the lines of your parents won't be doing your laundry anymore.

Like have they never heard of renting?

[–] Smoogs@lemmy.world 4 points 6 days ago

i can only pick one?

twizzlers and lawn care ads have been leaning heavy on AI slop and the lack of good writing and ideas is really showing lately. none of it is remotely cohesive.

[–] EndlessNightmare@reddthat.com 4 points 6 days ago (1 children)
[–] nautilus@lemmy.dbzer0.com 2 points 6 days ago

Oh boy I hope that’s not the Chicken Fried inciden—okay yep it’s the Chicken Fried incident

[–] MrQuallzin@pie.eyeofthestorm.place 118 points 1 week ago (1 children)

Blizzard's "Do you guys not have phones?" blunder during the Diablo Immortal reveal

[–] SailorFuzz@lemmy.world 47 points 1 week ago* (last edited 1 week ago) (1 children)

that wasn't really a campaign or ad, just a gaff made by an out of touch dipshit during the reveal. It was still tonedeaf, sure, but it was hardly Blizzards marketing intention.

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[–] Mikina@programming.dev 100 points 1 week ago (2 children)

We've just had a campaign on our city's public transport trams that said "I'm identifying as a trolleybus".

During pride month, nonetheless.

[–] _NetNomad@fedia.io 108 points 1 week ago (2 children)
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[–] Codpiece@feddit.uk 94 points 1 week ago* (last edited 1 week ago) (4 children)
[–] SpaceNoodle@lemmy.world 38 points 1 week ago

Nah, those are brilliant

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[–] ZombieCyborgFromOuterSpace@piefed.ca 85 points 1 week ago (6 children)

The latest I can think of is Gwyneth Paltrow's ad for a luxury condo project on stolen Palestinian land by Israel.

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[–] radix@lemmy.world 82 points 1 week ago

Amazon spent millions on a single Ring ad during the Super Bowl that was so poorly received it killed a multi-million dollar business deal.

To be clear, all the companies involved are the worst of the worst, so fuck them, but all they had to do was nothing and it would have turned out better (for them, worse for the rest of us).

[–] sbv@sh.itjust.works 64 points 1 week ago (2 children)
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[–] SailorFuzz@lemmy.world 54 points 1 week ago (10 children)

I still think that the Boy Scouts of America (BSA) remarketing themselves after decades of abuse scandals, and they settle on the name "Scouting America" or... SA...

I get that they wanted to make scouting an all gender thing. That's good.... but they probably shoulda workshopped that name a bit more given the history and context of the organization.

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[–] orlyowl@piefed.ca 53 points 1 week ago (1 children)
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[–] ryven@lemmy.dbzer0.com 51 points 1 week ago* (last edited 1 week ago)

I live in a neighborhood where every day I see more and more people who can't make ends meet. Shops and services are closing every month and the storefronts stand empty.

The bank near me has signs up in their window "Celebrating 250 Years of the American Dream!"

Read the fucking room.

[–] TribblesBestFriend@startrek.website 41 points 1 week ago (3 children)

There was an ad from Coke entirely generated by AI last Christmas. It wasn’t even cute or on point, there was editing error, etc. People complained so much that they pulled out the ad

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[–] STUNT_GRANNY@lemmy.world 40 points 1 week ago (5 children)

I remember General Electric got a lot of flak for a commercial of theirs, meant to "celebrate America's hard workers" or whatever.

They used the song Sixteen Tons.

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[–] lasta@piefed.world 36 points 1 week ago

What inspired the post: a cigarette lighter that was handed out as part of an election campaign with the slogan “FOR OUR CHILDREN” on it. The lighter is too bulky for children’s hands /s

[–] Rhynoplaz@lemmy.world 28 points 1 week ago (1 children)

I JUST read an article about Starbuck's bungled Gwangju promo in Korea. I'm betting that inspired this post, but if not, look it up, it's a great example.

[–] lasta@piefed.world 32 points 1 week ago (1 children)

The timing of the post was a coincidence (the actual inspiration is in a separate comment), but this is indeed a great example of the title. I just read up on this incident, and oof…😬

The coffee chain triggered an uproar when it attempted to promote a series of stainless-steel tumblers it called “SS Tank” by declaring May 18 to be “Tank Day.” The date marks the anniversary of the 1980 pro-democracy uprising in the southern city of Gwangju. It was violently suppressed by Seoul’s military government at the time, which deployed troops, tanks and helicopters, leaving hundreds dead or injured.

The campaign further fueled outrage by using the slogan “Thwack it on the table!” which many read as a reference to a notorious 1987 police statement that attempted to cover up the torture death of student activist Park Jong-chol. Authorities had falsely said Park died after investigators “hit the desk with a thwack.”

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