What they want is software as a service. They want to end game ownership entirely and push gamers into a mandatory subscription. They want to have all games in a catalog like a streaming service that you download to your console to play. They want to sell extra access passes for new and popular games.
They want gamers to pay for a $1,000+ console, subscribe to a $20+ a month game library and $40 passes for new games that have not yet been released to the library. They want gamers to pay for online access as well and want the ability to brick a console for cheating, modification, piracy, or user account bans.
They will succeed too. Gamers make a bunch of noise, but it's all sound and fury signifying nothing. They won't boycott or protest. They will make a bunch of angry memes, write a few articles, spend some time on social media like reddit or lemmy that they would never admit is social media, and then fight scalpers and crowds to get one.