Ashley Burch is owed some money.
Mildly Infuriating
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That's some weak sauce, dominos. That's some weak sauce.
AI that "looks real" should be, in my opinion, clearly labeled as such. A little tag in the corner.
They've already gotten away with so much for so long, for example the advertisement burger is a prop that looks much different than an actual burger. All of this is deceitful.
How did this company get so successful anyway? Their pizza has always sucked shit. Little fuckin' Ceasars has better pizza, and it's also cheap AF by comparison.
They actually do have a way to get $2.99 1 topping or 8 count boneless wings, or $3.36 for a sub.
Its objectively better than every other nationwide chain in my area. Papa johns tastes like cardboard, pizza hut doesnt exist, little ceasars IS cardboard, marcos tastes like rubber, and Dominos is... Manageable. My hands are covered in garlic and parmesan, but... Managable.
I agree with most everything, except Marcos is probably top of the list for me, want to be mortal enemies?
It sucked shit 20 years ago but it's fine since like 2010. Better than Little Caesar's for sure. Worse, but cheaper, than the non-chain options around me. (Though nowadays if I pretty much only get pizza from Costco, Moto, MOD, or a local joint. It is nice to have a reliable middle ground for groups of people.)
I don't mind the taste if somebody else is buying, but the acid reflux is GUARANTEED.
I like it but with the BBQ sauce instead. Little ceasers doesn't exist in this country.
Kinda wonder now if Domino's (and maybe Pizza Hut) is better outside of the US. Quality of local ingredients usually makes a difference.
In the US, if I want cheap pizza, I get LC's. If I want good pizza, I make my own or go to a local pizza place, Round Table, or Mountain Mike's. Or maybe Papa Murphy's (take and bake place). Pizza Hut, Papa John's, and Domino's are to be avoided.
You may not like it, but this is what 100x productivity looks like! 🤡
I just found they've been hiding extra charges on our bill, things that are supposed to increase by one dollar increase by two when you add, that kind of shit. I think I might cash out whatever points I have and start ordering elsewhere, AI ads are icing on the shit cake
The text on the side of the right pizza box.
Dommronniro's
You'd think mangling their logo would be a no-no in their own ads.
I would have transcribed it as "Demnn Fennìrós." But yeah. Sloppity slop.
I saw an Instagram reel that really put it straightforwardly: before genAI, designers used to catch tons of flack when the most minor things were not to executives' in~~s~~ane exacting standards. But they're perfectly fine with utter slop shoved on to prod.
Seems they put a comparable level of care into the quality of their advertisements as they do the quality of their pizza.
Dominoes expired my points because I didnt order from them for a year. I had like a decade of points saved. So I'm done with them and honestly their pizza isnt good.
Buy local
Their pizza is hot circles of garbage.
- No domino's pizza has ever looked like this
- Dominoes pizza tastes like someone slapped hot, watery sauce on a thin piece of cardboard and took that tasteless cheese and pepperoni from Lunchables and tossed it in top.
Therefore... No need to discuss this one. Just don't eat Domino's "pizza".
I hope this backfires so hard and completely destroys their brand image. We really need to strengthen advertising laws so that, by the time the models can reliably produce visuals that look much better than the real food, it's illegal and has severe penalties. At least for now this pizza looks wonky as hell.
Theyve been shrinkflating the size of their pizza for decades. They dont care about "image" lol
shrinkflating

at least their honest! /s
Shit. Watch a documentary on fast food commercials. It's already been crazy bullshit before AI ever showed up.
Which brand image?
Having real shitty fat leaking pizza?
At least that was my (luckily) only experience with them...
I always found pizza hut way greasier, like hand covered in oil after I eat a slice.
I do get the pan pizza from Dominos so the crust is much crispier than their normal crust which I don't think I've ever ordered so in that case it might be greasier.
Hmm...I think, I was at pizza hut once and was also disappointed
But I'm ~~leaving~~ living very near to Italy and we have many higher quality pizzerias around and mostly no food chains, but just family businesses
Maybe I'm just spoiled ;-)
Edit: auto correct is shit ...
I'm envious
Not sure who down voted you, but yeah, it's nice to have some real Italian restaurants around
Sadly I'm missing a real Mexican restaurant, with which the US probably is probably the better place to be - besides actual Mexico of course ;-)
If you're ever in Bologna, Piedra del Sol has legitimate Mexican food. Finding a place with freshly made tortillas and proper margaritas was a pleasant surprise.
Thank you very much! :-D
I have two customers in Italy, which I frequently visited the last years, but Bologna will be a bit far for a dinner during a business trip with 10-18h/day
But I'll look it up and save it
Thanks again, really appreciate such recommendations :-)
My Al detection is really bad: why do you say it’s AI?
the text on the side of the cardboard.
i would always zoom in small text first and see if something's up.
also the general vibe of it, even though you obviously cannot be too sure about it. but there are certain things ai likes to add, for example depth of field.
Also consider the logic of how those "breadsticks?" seem to be sliced - they're cut in strips but also someone cut off 2/3 of a strip from 2 of them and one is sideways. Like a chaotic 4 year old was in charge of slicing.
Also the general blurriness and the strange optics of the food itself
- there is yello-orange-y filter on the image
- the way she holds the mayonaise cup
- the people skin and clothes look wayy too smoth, just like if i repainted them on photoshop
- the guy running seem to have only 4 fingers on his right hand
- the food looks too fake IMO (cmon, even ads that use glue instead of cheese look more real...)
It would be easier to notice if we had the full vid instead of a screenshot
Edit: found full video on shitbook https://www.facebook.com/watch/?v=1728958371772134&vanity=dominospizzaindia
There are many things i could nitpick but that's just a waste of time, you can see how they play Rock, Paper, Scissors yet the hand gestures make no sense at all
The weird bread she’s eating is cut horizontally, but for some reason the first two pieces removed stop at the same vertical line like it was cut that way.
God I hate stuff like this.
Not to mention the totally normal and human way the pizza and bread is cut / being removed.
The bench gets a back rest half way through!
Oh man, the video really is unwatchable… thanks for pointing all these things out!
Mayonnaise?
MAYONNAISE?
Who the FUCK WOULD EAT PIZZA WITH MAYONNAISE?
that's obviously ranch
Zoom in on the pizza and tell me the toppings
Whole cherry tomatoes and diced potatoes. A very normal pizza.
As someone who never sees ads anymore, I would expect everything to be AI now. Is this a surprise? The 70's had composition and light table trickery, then came air brushing, then came photoshop, and now AI. Seems like a logical progression.
Not seeing ads at all fixes that.
But I said this before: the Advertising company that goes out of its way to make crappy, hand made art that is obviously not AI or even CGI or Photoshop, and makes everything look like it was made with love (real love or fake doesn't matter) for the sake of the product is going to make a fortune.
just kinda goes with the territory cause they've never used food for the shitty pizza.
Who would have thought? Ad makers have always been so ethical in the past.