@akc3n@lemmy.ml another new OEM, this one using ARM cores: https://www.indiegogo.com/projects/liberux-nexx--3#/
Seems like they are also trying to find their place, they just backed off from a pretty expensive desktop replacement device to offer a more reasonable phone. Maybe an OS partnership would also help them since they are currently rolling their own Linux OS...
Depends on what your definition of winning is. If we reach a state where it is literally impossible to run your own software without heavy hardware modification, which would exclude 99.9% of users, that would be like big tech winning in my book. That's why right to repair is important, and we probably also need laws to prevent OEMs from disallowing the use of alternate OS.