this post was submitted on 21 Oct 2025
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In Magic: the Gathering people are discussing "universe beyond" sets. Those are foreign IPs like Doctor Who, LoTR, Marvel, Fallout, Sonic etc injected into magic, which already had fucking good setting and lore.
It brings them lots of money, at least short term, while destroying the game we love.
MtG has become the Funko Pops of gaming.
How does it "destroy" the game? Aren't they effectively existing cards with tie-in art/names? Pardon the lack of familiarity, I only played Magic for about a year with a friend group half a decade or so ago.
Or are they introducing entirely new carda/mechanics now? Or saying that these are somehow involved with the canon setting?
They aren't involved in canon setting, at least yet. But there was a period of "hat set" in-universe sets when quality of art and lore of main sets dropped. Although last few were very decent.
Yes, they aren't just reprints under new names now. They are full sets of some IP without in-universe cards to match them. They are cards that likely won't be reprinted ever (because due to IP they don't even own them, can't reprint on-whim). Which means those "The One Ring" and the likes are only gonna grow in price. Heck, even playable commons like "Loriel Revealed".
They also aren't owning rights for digital distribution on some of those IP even and in Magic Arena those cards are replaced with something else in-universe-ish which doesn't exist in paper.
Yuck, just what Magic needs, more mechanically unique limited release cards.
And if they can make "lore friendly" versions for digital, just publicly commit to releasing those some number of months/years after the tie in set. Make it part of the contract when initially making the tie in. This shouldn't be difficult.
No, they are mechanically unique cards. There's a handful of cards from past Secret Lairs that received Universes Within variants, but now they're making whole Universes Beyond sets that are unlikely to ever receive those variants. Those sets are also Standard legal, and have resulted in the largest and most bloated Standard pool of all time. Thankfully, that hasn't even mattered because Wizards balancing is still awful, so even with such a large cardpool Standard only has two competitive decks.
My biggest issue is just that all of these Universes Beyond sets are advertisements. It really sucks that in our capitalist hellscape, I can't even escape from ads in a cardgame.