this post was submitted on 24 Oct 2025
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Brand recognition is important. I have heard for many ads they don't care if you pay attention so long as you hear/see it briefly, because you will be more likely to pick their product later when it's the name you recognise even (especially) if you don't remember why you know it.
We sometimes play a game around here where we'll turn off the volume during a commercial and try to guess what they're advertising. It's harder than you might imagine for unfamiliar ads.
so osmosis? kinda like the consensus people form from being on the internetverse - not knowing just where they picked a fact or perspective up from, but touting it as an obvious fact or perspective that everyone has