this post was submitted on 22 Apr 2025
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Technology
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My partner used to work in programmatic advertisement and the blocking of third party cookies sent there whole department in crisis mode, so I assumed it was a good thing after all.
Those companies doing business in the EU should have been looking for alternatives since at least 2016 when GPDR was adopted.
It doesn't seem realistic to rely on targeted advertising if that require opt-in, informed consent. I suspect only a small fraction of visitors would agree.
I hope contextual advertising and similar less-invasive approaches becomes the norm again. Contextual advertising have been used for decades in Newspapers, on the TV and radio.
Most people agree to those opt ins, due to a combination of dark patterns and pop up overload.
Source: my partner who used to rely on targeted advertisement, and how it sadly prove to work soooooo much better.
If someone only agree because of a dark pattern or agressive/repetitive consent popups, then it's not free and informed consent.
It's pressuring visitors into accepting something they wouldn't otherwise accept, and it might not be compliant.
Clearly there need to be more enforcement of GDPR.