this post was submitted on 21 Jul 2026
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Apple has decided to compete for creativity app users (alex4d.com)
submitted 2 weeks ago by rssbot@lemmy.bestiver.se to c/hackernews@lemmy.bestiver.se
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[–] nilzen@lemmy.world 2 points 2 weeks ago* (last edited 2 weeks ago)

they had 80% of the film making market with FCP Studio and then shit on them all for FCPX, giving Adobe their rise to the garbage they became. Now they care about creatives. The only reason they say they care is because they have been buying up creative companies to integrate into their apps (like MotionVFX) . This is a push for them to lock in more subscriptions, not a way to make creatives lives any easier or better. It's always profit.