this post was submitted on 14 Aug 2026
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Technology

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[–] kibiz0r@midwest.social 3 points 1 day ago (2 children)

Hard to say, cuz they were kinda pre-committed to this strategy by always casting themselves as the more private option (vs Google) and eagerly adopting unified memory and heterogeneous SoCs.

[–] yogthos@lemmy.ml 6 points 1 day ago (1 children)

I do think they kind of lucked into it by focusing on SoC and unified memory before LLMs got big, and now they are really well positioned for running local models like Qwen.

[–] CommanderCloon@lemmy.ml 2 points 1 day ago (1 children)

Absolutely, but hard to say if they'll manage to benefit much from that position. I'm really curious what the specs (...and price...) of the iPhone 18 will be.

[–] yogthos@lemmy.ml 4 points 1 day ago (1 children)

That's the big question, cause I doubt there's going to be huge demand for phones that cost a couple of grand in this economy. The fact that Apple's been trying to secure RAM deals in China suggests they realize they need to keep prices down. We'll have to see how it works out for them.

[–] eldavi@lemmy.ml 5 points 1 day ago (1 children)

That’s the big question, cause I doubt there’s going to be huge demand for phones that cost a couple of grand in this economy.

if the people i know who who place maintaining iphone ownership above being able to afford rent or food are any indication; apple will be fine no matter what the economy is like.

[–] yogthos@lemmy.ml 3 points 1 day ago (1 children)

lol there is that demographic for sure

[–] eldavi@lemmy.ml 4 points 1 day ago (1 children)

i used to lol at them too; but ever since switching to working at a community service non-profit, where they're the primary clientele; i've learned that they're the overwhelming majority of this country's working poor.

the social workers have to employ bizarre tactics to get them to re-prioritize keeping food on the table over the social stigma of using android -- the fake temu iphones have been a godsend in this regard.

[–] yogthos@lemmy.ml 4 points 1 day ago (1 children)

it's kind of crazy how obsessed people can be with status

[–] eldavi@lemmy.ml 3 points 1 day ago (1 children)

it's easy to understand if you grew up in this country under similar circumstances.

when i was young, i remember feeling that my family was superior over every one else in my neighborhood because we traded in a car for an x386 w internet access and nobody else had any computers nor internet access, and the behavior of the others because of it reinforced that feeling for me. i imagine that owning the newest iphone is the modern day equivalent.

[–] yogthos@lemmy.ml 2 points 1 day ago (1 children)

yeah pretty much, the society here drills into you that owning more stuff is how you show you're successful

[–] eldavi@lemmy.ml 4 points 1 day ago (1 children)

it reaches a tragic and ludicrous level when you have to convince a young parent that their child can't survive on school cafeteria food alone for several months in order to buy another iphone to replace a broken one instead of buying an $100 android.

[–] yogthos@lemmy.ml 2 points 1 day ago

yeah that's grim

[–] TrollAccount69@lemmy.ml 3 points 1 day ago

Coral and others had this figured out before Apple. Not to downplay the significant effect they will have, but it was clear from the first little text and image classification pop after deep dream that the technology would bifurcate into little ml that runs on phones and computers and big ml that they use to trade watt hours in rural areas.