The discussion is about how we feel about the state enforcing copyright on fruits. Do we need this as a society? You make it sound like the profit incentive is necessary for farmers developing more resilient, tastier etc. fruit. Historically, the direct profit was enough. We have a choice.
This use of copyright can hinder innovation (it limits knowledge sharing) and has weird inefficiencies like the one in the article. That's worth debating.
And it will rid us of those annoying cookie banners. I block cookies in the browser, so I see the same banners again and again.