this post was submitted on 01 Apr 2025
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How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows (archive.ph)
submitted 2 days ago by hal_5700X@sh.itjust.works to c/games@lemmy.world
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source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?

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[โ€“] duchess@feddit.org 29 points 2 days ago (1 children)

I guess modern examples are Psychonauts or Prey (2017). Hundreds of games are released every week. There will be some gems, we'll just never know. Among Us was one of those games before it got successfull by pure chance.