this post was submitted on 01 Apr 2025
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How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows (archive.ph)
submitted 2 days ago by hal_5700X@sh.itjust.works to c/games@lemmy.world
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source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?

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[–] glimse@lemmy.world 1 points 1 day ago

If someone starts off saying "this is a sponsores stream" then yes, that is correct. It's illegal to not disclose when media is an advertisement in most of the world. I'm pretty sure it's against the TOS of most streaming sites, too.