this post was submitted on 22 Apr 2025
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The plan all along was to monopolize tracking for themselves; to maintain their data harvesting advantage, while limiting other ad tech companies.
The reversal is likely a response to the various antitrust suits — potentially losing chrome &/or android — killing the advantage for Google search and putting them in the same boat as external ad tech companies and data brokers.
Could also be due to gov/political pressure, as most mainstream political parties are using big data and analytics to run PsyOps on voters, especially fascist/conservative parties like the MAGAzis.