Flexible revenue sharing options that let developers choose their own commerce platform and keep 100% of the revenue for non-gaming apps, or use Microsoft’s commerce platform and pay a competitive fee of 15% for apps and 12% for games.
I guess their rates are lower. Currently.
EDIT: And as @Eggyhead@lemmings.world points out, that's for Windows, not the XBox. For the XBox, they do run an exclusive store and apparently do 30% there as well.
Big difference here is that Windows doesn't REQUIRE developers to use the windows store or still pay them money if they use other methods of payment. Anyone can download an installer and install software without the Windows store and Microsoft doesn't make developers pay them still to do that.
Now if they could get away with it they absolutely would like on Xbox. That's why Valve put so much effort into Linux.
https://learn.microsoft.com/en-us/windows/apps/publish/publish-your-app/why-distribute-through-store
I guess their rates are lower. Currently.
EDIT: And as @Eggyhead@lemmings.world points out, that's for Windows, not the XBox. For the XBox, they do run an exclusive store and apparently do 30% there as well.
continues using Linux
Big difference here is that Windows doesn't REQUIRE developers to use the windows store or still pay them money if they use other methods of payment. Anyone can download an installer and install software without the Windows store and Microsoft doesn't make developers pay them still to do that.
Now if they could get away with it they absolutely would like on Xbox. That's why Valve put so much effort into Linux.