It has a lot more to do with humans being humans universally, everywhere you go, and people are as vulnerable to Putin's and other wealthy crime lord's tactics in Europe as they are in fucking Crimea or Venezuela, it's just that people broadly think themselves too immune to social messaging to ever vote against their own best interest.

Such as dissolving the largest economic and social union Europe and maybe the world has ever seen just because enough people saw scary stories on TV about what would happen if they didn't vote for Brexit.

A "world order" is literally the thing we need most to secure our future, and it's the one thing individual people are most scared of, because the people who want to retain power are doing everything they can, without limits, to preserve that power and sow fear in every dumbass out there with a TV or computer.