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Kraft Heinz’s new CEO wants food giant to focus on value: ‘Consumers are literally running out of money’
(www.independent.co.uk)
this post was submitted on 09 May 2026
207 points (98.6% liked)
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Christ, even Kraft realize how fucked we are.
Kraft realizes they can capitalize on how fucked we are
True. Corpos will always charge the maximum the market can bare. They probably realize they'll make more profit selling boxes of mac and cheese at $5 instead of $10, because they'll sell 3-5x at the lower price point.
Really, no they can’t. There is no way Kraft can shift from selling low-mid grade food to the masses, to selling premium food to billionaires, and make anywhere near as much money.
They mean that when people can't afford real food anymore, they'll be buying this Kraft stuff. That's what Kraft can capitalize on...
Can't sell shit if no one can buy shit.