me_irl

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me_irl (europe.pub)

submitted 2 weeks ago by 5ibelius9insterberg@feddit.org to c/me_irl@lemmy.world

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[–] 5ibelius9insterberg@feddit.org 4 points 2 weeks ago* (last edited 2 weeks ago)

Sadly not. It‘s they idea that woman are not loved, if they don’t buy the best cosmetics. The first time this (obviously made up) concept was successfully used in marketing was a hundred years ago:

[James] Young realized that improving sales wasn’t a simple matter of making potential customers aware that a remedy for perspiration existed. It was about convincing two-thirds of the target population that sweating was a serious embarrassment.

Young decided to present perspiration as a social faux pas that nobody would directly tell you was responsible for your unpopularity, but which they were happy to gossip behind your back about.

~https://www.smithsonianmag.com/history/how-advertisers-convinced-americans-they-smelled-bad-12552404/~

The ads in this time were surely something else. And years later a similar method was used to advertise AXE/LYNX bodyspray