this post was submitted on 08 Jun 2026
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Maybe you said so in some lingo that's foreign to me, but what upsets that reputation? What kinds of configurations do they not like, and why is it not set and forget? Sorry for asking for a dissertation, but I never had any idea e-mail could be more complicated than set and forget.
There are a few standards now, DKIM, SFP, DMARC, maybe more now, I don't know. If you send emails without these configured correctly the reputation of the domain and IP are lowered.
Past some internal threshold, you go from inbox to spam, and from spam to silently dropped.
Further, if you send too many emails in a short time, or more emails than usual, your reputation is lowered.
I'm sure there's more, but these are the kind of things that make it difficult. You make a config error, don't realize, then people start not getting your emails. You fix the config, but there's no way to get the reputation back and nobody at Microsoft or Google to ask to re-evaluate you.
Gotcha, thanks for taking the time to humor me. I never would have guessed.