this post was submitted on 17 Jun 2026
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“It will be a tough year for us and the gamers” – As MSI Claw 8 EX AI+ launches for $1,800, MSI explains its “tried every approach” to reduce prices (frvr.com)
submitted 3 weeks ago by sanitation@lemmy.today to c/pcmasterrace@lemmy.world
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[–] bigbangdangler@reddthat.com 6 points 3 weeks ago

“All I can say is we have tried every approach to get the memory and also storage at a lower cost,” we were told. “Like, deepen the relationship between us and also those suppliers, like to have some deals… and I think we have done everything we can do to make out system as affordable as possible. But unfortunately, I think the situation, the result is what you see right here. So, I would say, yes, it will be a tough year for us and for the gamers.”

Ah, but see, it's less tough if gamers simply don't buy this product. Did the shareholders consider that?

Also, don't put AI in the name of your product if you want it to sell to gamers. Take a look at consumer sentiment and know your market.