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Cloudflare CEO warns AI and zero-click internet are killing the web's business model
(www.techspot.com)
this post was submitted on 13 May 2025
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This is all extrapolated from google's self published survey of how their users interact with their search results. Approximately 60% of users don't click anything after a search. Personally I think that is because users have found their results to be seo garbage and not worth clicking on... but that's just my opinion.
Of course they don't click anything. Google search has just become a front-end for Gemini, the answer is "served" up right at the top and most people will just take that for Gospel.
I've watched a lot of students do a search after I tell them to research something, look through a few of the summaries, then look at me in defeat. I have to tell them to actually click some links to try and find an answer
I went to college for networking but the most productive class I've ever had where I learned the most about the internet was instead back in high school. This teacher would make 20 page packets with the most obscure questions like what's the weight of model number 62xRG4 (some obscure car part or something) and he told us to google it. We would spend entire classes just searching for information we would never use, but it drilled into me how to go about finding the information I need. It's been utterly invaluable. Thank you Mr Ward.
I love this, so much. Blue Links have been the most critical pass to my future, across my entire life.
Purple links often, too. I can't imagine surrendering the ability to sift through information with my own eyes and hands and brain.
I mourn for humanity.