this post was submitted on 30 Mar 2026
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Key Points

Walmart is rolling out digital shelf labels and expects the technology to be in all U.S. stores by year’s end. Kroger also has begun experimenting with the technology.

The nation’s largest retailer says the digital price tags help associates do their jobs better and stresses that prices on items will be exactly the same for every consumer in every store.

Some legislators are wary of the technology’s potential to be used in dynamic pricing models that disadvantage consumers, with Sens. Jeff Merkley (D-Ore.) and Ben Ray Luján (D-N.M.) introducing a bill to ban it.

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[–] CapuccinoCoretto@lemmy.world 115 points 1 week ago (1 children)

Dynamic pricing is only part of it. When you are anticipating higher persistent inflation this makes it easier to tick prices up daily. Enjoy your Trump cost of living adjustments! Lol.

[–] Tollana1234567@lemmy.today 3 points 1 week ago

Plus the side effect of it is shrinkflaiton, and cheapflation. many items noticible made with cheaper ingredients turned out the product is crap.

[–] BCsven@lemmy.ca 56 points 1 week ago (2 children)

Dynamic pricing is not legal in Canada, but what our Real Canadian Super Store does on some items is set the price super high, then every day you go in it is a different "sale" price. On a specific soymilk the price ranges from 3.50 to 9.00.

[–] paraphrand@lemmy.world 15 points 1 week ago* (last edited 1 week ago) (2 children)
[–] sleepyplacebo@rblind.com 5 points 1 week ago (1 children)

Invidious like the open source youtube frontend ? /joking

https://invidious.io/

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[–] Tollana1234567@lemmy.today 4 points 1 week ago (1 children)

sounds like the same thing, but with extra steps.

[–] BCsven@lemmy.ca 3 points 1 week ago

A workaround the law

[–] gravitywell@sh.itjust.works 39 points 1 week ago (2 children)

This kind of stuff is inevitable with capitalism, in their continuing effort to make human workers obsolete and save money it makes perfect sense to replace static paper displays with digital ones. I would assume the only reason they didn't do it any soon is the up front costs.

Dynamic pricing is of course a real concern, but its not like you can't do dynamic pricing with paper labels, it just takes more effort (and so the prices will probably reflect that as they change). It's neat how we call it "dynamic pricing" now. but like when it happens in other places its called Hyperinflation, are there still some people foolish enough to think "dynamic" means it could go down also?

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[–] BarneyPiccolo@lemmy.today 27 points 1 week ago (2 children)

It makes good business sense to do this, especially in a huge store like Walmart, with thousands of SKUs. It will be faster and more accurate, and you might even get to fire a few people. That's always fun.

The problem is that Walmart does everything in bad faith, so you just know they are going to use it for surge pricing. Get ready to see things like beer prices going up on the weekends.

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[–] partial_accumen@lemmy.world 22 points 1 week ago (1 children)

I completely understand the retailer's desire for electronic shelf tags, and it doesn't have to be nefarious of the store taking advantage of customers.

Way back in my youth when I worked retail, keeping shelf tags up-to-date was multiple-peoples full time jobs. This is was for a whole bunch of reasons.

The obvious:

  • prices go up
  • prices go down

The not so obvious:

  • new products come in that don't have an existing tag so one needs to be created
  • products are out-of-stock and will not be replenished, so someone has to go to that shelf and pull that tag off
  • promotions have some stock moved from its normal shelf location to an end cap or otherwise special display in a store so more tags needed for the same amount of product
  • shelf space being utilized differently such as more product being oriented vertically where before it was horizontal so more tags needed for the same product
  • patrons steal shelf tags (who knows why), but it means a new tag must be printed and deployed to the shelf

What's more, if a shelf tag isn't updated and the price rings up higher at the register, many retailers will honor the shelf tag listed price so there is a financial loss to the store from poorly maintained shelf tags. I am not surprised at all that it is cheaper for the retailer to buy and implement an entire electronic shelf tag solution over paper tags and labor.

[–] SpacetimeMachine@lemmy.world 4 points 1 week ago (1 children)

There is legal obligation to honor the shelf tag if it says a product should be lower than what it rang up for. Otherwise it's essentially a bait and switch, and can usually get a store in trouble if a customer complains to the right people.

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[–] shweddy@lemmy.world 21 points 1 week ago (2 children)

I've been doing dynamic pricing in Walmart for years. I go in ready to pay for stuff but end up walking out with meat in my pants. The prices become free while I'm in the store

[–] BarneyPiccolo@lemmy.today 7 points 1 week ago

If they won't shift from a fraudulent Trickle Down Economy, to a proven Trickle Up Economy, then we'll shift to a Robin Hood Economy.

Hands off independent, Mom & Pop businesses, in fact give them ALL your business, but for major corporations? Steal EVERYTHING!

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[–] Stormy@thelemmy.club 12 points 1 week ago (3 children)

I'm also shocked it's $7 for a bottle of Pantene.

[–] iltoroargento@lemmy.sdf.org 7 points 1 week ago (1 children)

It's shampoo, Michael, how much could it cost?

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[–] baggachipz@sh.itjust.works 12 points 1 week ago (5 children)

Anything new in a Walmart is destroyed or disorganized within a day of its installation. It’s already impossible to find anything on the right shelf, and the jaded underpaid employees won’t do shit to fix it. Walmart is basically a junkyard with a roof.

[–] cyberpunk007@lemmy.ca 6 points 1 week ago

Impossible to find anything at the right shelf? Can't say I've ever found it impossible.

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[–] lka1988@sh.itjust.works 12 points 1 week ago (2 children)

We've already got them here. Pretty sure they're already fucking with the prices.

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[–] Floodedwomb@lemmy.world 11 points 1 week ago (8 children)

Stopped shopping at Walmart 10 years ago and it's one of the best decisions I've ever made.

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[–] rossman@lemmy.zip 10 points 1 week ago

First saw this in Kohl's , but it kinda felt more predatory so I wonder how psychologically it'll work.

[–] MonkeMischief@lemmy.today 9 points 1 week ago (1 children)

Pros: I heard on the Hackaday podcast where these discarded digital price things were (somewhat simply?) hacked to make fun hacker convention badges. So that's neat. :D

[–] BeMoreCareful@lemmy.world 6 points 1 week ago (1 children)

2 inch networked e ink looking signage?

I want to play with a couple.

[–] Fedizen@lemmy.world 8 points 1 week ago* (last edited 1 week ago)

They should ban this practice and ban it online as well. This is just price fixing with extra steps.

[–] CritFail@lemmy.world 8 points 1 week ago (1 children)

It would be a shame if anyone went around the shelves with a car window breaker surreptitiously tapping on all of the price tags.

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[–] daychilde@lemmy.world 7 points 1 week ago (3 children)

Come on people, use your fucking brain. Consumers are INCREDIBLY sensitive to retailers trying to change prices on the fly. My evidence: Every time this story is submitted, people come out of the WOODWORK yelling "If they try this, we're up in arms!" Yes, no shit, they are firmly away.

So let's walk through how it works: You're shopping, you put items in your cart, you go to check out, and it is... :gasp: like 20% more than it should be! They changed the prices on the shelf while you were shopping!

As soon as anyone even mildly suspects a price difference, they are likely to 1) take pictures of prices when they take them off the shelf and compare to the prices they paid on checkout and 2) talk about it online, causing hundreds or thousands to say "I KNEW IT!!!" and do the same.

So even IF one store was to try this once, it would cause a SHIT TON of people takes measures that would easily catch it. And talk about the negative review cascade that would happen....

Stores may try to play games, sure. But they're not gonna poke the bear like that. Even if they do, it will NOT go unnoticed. People WILL catch it easily.

So I am absolutely NOT worried about this happening, and all the energy people are wasting worrying about it could be better spent trying to convince people to stand up and take our oligarchs down and take back our country.

Or, sure, you can waste your fucking time masturbating to the idea of you standing up against the Corporate Masters and their Nefarious Price Changing.

So, sure. These tags get implemented where you shop, keep an eye out for them doing something stupid. But they almost certainly won't.

It's just like the people who - every thread fast food comes up - talk about how the Big Mac used to be bigger! Nope. 1:10 patties for decades. "But I have my own little pet conspiracy theory!" Okay, you do you, bub.

[–] Fredselfish@lemmy.world 6 points 1 week ago

When I worked in retail I wished for digital tags. Would save so much money and the environment. Go check out your local Walgreens those fucking tags they changed every fucking Sunday and takes all day to replace. You know how much wasted plastic gets thrown away at every Walgreens every Sunday? Fucking crazy. So digital tags could be a good thing but of course they will abuse this and fuck customers.

[–] AdolfSchmitler@lemmy.world 4 points 1 week ago (1 children)

Assuming people are paying attention to the price when they grab it off the shelf and checking it against the price that comes up on the register is a big jump imo. Maybe the old lady clipping coupons will notice.

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[–] erythromycin@lemmy.world 5 points 1 week ago

More e-waste...

[–] Lutra@lemmy.world 5 points 1 week ago* (last edited 1 week ago)

i don't patronize them any more. one of several.. https://www.youtube.com/watch?v=RXmnBbUjsPs "The film exposes Wal-Mart's unscrupulous business practices through interviews with former employees, small business owners, and footage of Walmart executives. "

[–] DarkDinner@quokk.au 4 points 1 week ago (2 children)

I wonder how tough the display screens are. Like if I accidentally took a can and leaned into the display, would it crack and cost them a bunch of money to fix?

[–] brown567@sh.itjust.works 7 points 1 week ago (3 children)

I've definitely observed that some of them are waterproof and some aren't (my local Walmart has some non-waterproof ones in the fresh produce section that have clearly not enjoyed the regular misting XD)

The coolest thing about them, though, is when employees are grabbing stuff for pickup/delivery there's a little light that flashes on the display so they can find it faster!

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[–] reksas@sopuli.xyz 5 points 1 week ago (1 children)

or maybe if you accidentally swiped a harddrive magnet on them

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[–] stumu415@lemmy.zip 4 points 1 week ago

In China especially the Hema stores have had these for years. Nothing new there.

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