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On Monday, Apple announced a series of incremental Apple Intelligence updates at its annual Worldwide Developers Conference, focusing on practical features like live phone call translation and visual search rather than the ambitious race for AI breakthroughs that rivals have been promoting.

Notably absent was any concrete update on the much-needed "more personalized" Siri that Apple first announced at last year's WWDC but has yet to demo publicly or provide specifics about. (Siri still feels woefully outdated after using ChatGPT's Advanced Voice Mode, for example.)

In our WWDC keynote preview from last week, we pointed out that Apple has faced intense pressure to deliver on AI after overpromising features it wasn't ready to launch—a controversy that led to an executive reshuffle of those handling Apple's AI efforts.

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