this post was submitted on 25 Jun 2026
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Memory-maker Micron has found a way to keep prices for its products sky-high for another five years, by signing 16 “strategic customer agreements” (SCAs) that include a floor price the company says comes with “a very robust gross margin for Micron, well above our peak quarterly margins in any past cycle.”

Micron CEO, president and chairman Sanjay Mehrotra explained the SCAs in prepared remarks delivered during the company’s Q3 earnings call. He explained that Micron has signed 16 SCAs, most of them covering 2026 to 2030, and that they involve a commitment to buy a certain quantity of product and pay for it in a pricing band that has a floor and a ceiling price. The floor price covers the historically high gross margins mentioned above, and the ceiling price means those who commit to an SCA are insulated if memory prices go even higher.

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[–] Zedstrian@sopuli.xyz 239 points 2 weeks ago (56 children)

Hopefully Chinese firms recognize the gap in the market and increase their capacity.

[–] CommanderCloon@lemmy.ml 25 points 2 weeks ago

They are scaling up but as with other things they will most likely scale to their inner market first, and then I doubt they'll subsidize a price depreciation to help westerners when they can get the profits for themselves

[–] CrabAndBroom@lemmy.ml 8 points 2 weeks ago

I'm in a pretty mercenary mindset about it these days TBH. I've got some money on the table, whoever can provide 32gb of RAM and three HDDs for my RAID at a price that's not ridiculous can have it.

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[–] hactar42@lemmy.ml 208 points 2 weeks ago (1 children)
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[–] Asafum@lemmy.world 101 points 2 weeks ago

gross margin for Micron

Gross indeed. Fucking greedy scumbags

[–] Hakuso@scribe.disroot.org 100 points 2 weeks ago (10 children)

Remember they are traitors to actual customers when the bubble burtsts.

They should fail, totally, and vanish from the world.

[–] theunknownmuncher@lemmy.world 59 points 2 weeks ago

Traitors would mean they were ever on your side. Welcome to capitalism, bud. They've always been on the side of maximum profit, like all other corporations.

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[–] Zink@programming.dev 67 points 2 weeks ago (1 children)

I wonder if anybody has told Micron about what happens when customers sign a contract but then declare bankruptcy shortly after.

[–] Fedditor385@lemmy.world 14 points 2 weeks ago (1 children)

Or what happens to the stock price once the temporary surge in demand fades or new companies enter the market and disrupt it.

[–] qaeta@lemmy.ca 7 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

That's the point of the agreement. It locks in that demand by contractually requiring the companies agreeing to it to buy a certain amount of product regardless of whether they actually want it.

Personally, I view this as a sign that Micron believes the AI bubble is going to burst within 5 years, so they're locking people in at bubble prices now.

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[–] melsaskca@lemmy.ca 58 points 2 weeks ago (1 children)

"Locks in"...if all of a sudden there was no demand you can be assured they would "lock out". Micron likes to put the boot to the throat when they have an advantage. Not someone I'd do business with.

[–] AEsheron@lemmy.world 9 points 2 weeks ago (2 children)

Yeah, everyone was paying to back out of their contracts as soon as the prices went through the roof. The customers will do the same when they come back down if they are stuck in these contracts.

[–] badgermurphy@lemmy.world 17 points 2 weeks ago

I believe that most of the customers signing these agreements are also the ones responsible for the memory shortage in the first place, and will go bankrupt when the AI bubble bursts, so the contracts will be voided in bankruptcy court.

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[–] ayyy@sh.itjust.works 52 points 2 weeks ago (1 children)

Software developers: more Electron and bloated frameworks are what the people want! Running 10 independent browser instances for simple chat apps is a great idea!

[–] Alaknar@sopuli.xyz 6 points 2 weeks ago* (last edited 2 weeks ago)

I never understood the scale of this bullshit until I had a user request his script packaged. Now, Intune doesn't like executing random python scripts, so I gave him several options for 8 KB, 50-lines-of-code script.

He disregarded them and wrapped it all in Electron.

I received a 380 MB zip file.

But, well, it had an .exe inside so I could work with that. ¯\_(ツ)_/¯

[–] jqubed@lemmy.world 46 points 2 weeks ago (2 children)

Five years is too long for the buyers. The AI bubble will burst before then and then the market price will drop as the inflated demand disappears, especially if this continues long enough for more production capacity to come online.

They might not have had much of a choice in making the deal, though. Micron has been extracting the absolute maximum they can out of this situation. Make a deal or get nothing. Their clients will remember, though, and flag them as an unreliable supplier. Once this ends—and these always end—they’ll likely have a lower market share and end up having to cut prices.

Micron is optimistic in saying the demand won’t start easing until 2028. A lot of the rest of the technology manufacturing industry is about to grind to a crawl if not a halt because it’s nearly impossible to get components. Some companies are already delaying product launches and I think a lot more are about to this summer as they realize what’s happening. If non-AI businesses start to slow, the whole economy starts to slow, the AI demand will falter and that’s when the bubble bursts. I’m thinking maybe by the end of this year, more likely next year.

When the bubble bursts I’m guessing at least a couple of the companies Micron signed SCAs with will fold and Micron won’t get anything.

[–] Kazumara@discuss.tchncs.de 7 points 2 weeks ago

Interesting analysis. I was thinking the same, their customers might not make it.

About this point:

They might not have had much of a choice in making the deal, though. Micron has been extracting the absolute maximum they can out of this situation. Make a deal or get nothing. Their clients will remember, though, and flag them as an unreliable supplier.

Are the other two any better? If not Micron might get away with it. It doesn't strike me as a very competitive market.

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[–] NocturnalMorning@lemmy.world 41 points 2 weeks ago (12 children)

Isn't that called price fixing, and is generally illegal?

[–] brendansimms@lemmy.world 26 points 2 weeks ago

its price fixing if the agreement is among 'competitors' - this is price fixing for a customer(s)

[–] Frenchgeek@lemmy.ml 13 points 2 weeks ago (1 children)

Yes, but the fine is far lower than their profits here... so, it's only illegal if you can't afford it.

[–] EndlessNightmare@reddthat.com 8 points 2 weeks ago

"Cost of doing business"

[–] Car@lemmy.dbzer0.com 12 points 2 weeks ago

If there’s some collusion, sure, but you’d have to find a government body with the will and teeth to prosecute.

Nothing really against charging whatever you feel like outside of things like certain supplies during disasters. It’s shitty

[–] 01189998819991197253@infosec.pub 11 points 2 weeks ago

Only if regulatory bodies do something about it.

[–] partofthevoice@lemmy.zip 7 points 2 weeks ago* (last edited 2 weeks ago)

Wouldn’t this just be selling security?

You would enter the SCA if you want to secure your supply chain against the risk of inflated pricing. The risk would now be overspending if the market drops. Comparing the two risk profiles, an organization might decide that they have more stomach for overpaying a set amount over 5 years. As opposed, of course, to the risk of paying an arbitrarily expensive amount indefinitely as the market remains volatile.

So now, while planning out the next 5 years of business objectives, you can plan against a much more solid best/worst case scenario. That minimized uncertainty, which lets the business keep moving even if at a more expense pace.

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[–] AllNewTypeFace@leminal.space 30 points 2 weeks ago

Padme: “…and then they’ll drop, right?”

[–] Pistcow@lemmy.world 13 points 2 weeks ago (1 children)

Soooo if you raise the price sooo high then it lowers the price of barriers to entry. Congrats on maybe a year of monopoly before memory becomes a commodity like corn. Or AI crashes so hard that your customers refuse to come back. I feel like the later since using Micron memory for the past 30~ years.

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[–] some_guy@lemmy.sdf.org 12 points 2 weeks ago (2 children)

Well, I know who's gonna take a beating when the bubble pops and the market falls out from under them. What a stupid decision.

"Hey guys, this AI thing is gonna be like this forever. We'll never lack for insane demand ever again."

[–] jj4211@lemmy.world 6 points 2 weeks ago

I think the logic for the customers is that either: A) It will work out exactly as predicted and we can afford whatever the hell we want, so it's worth it to have secured supply

B) Declare bankruptcy, the purchasing obligations no longer matter.

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[–] eleitl@lemmy.zip 11 points 2 weeks ago

I'm not buying shit unless I have to. And then I'll likely buy used.

[–] Korkki@lemmy.ml 8 points 2 weeks ago

Does it go something like this? Those companies who buy the NAND chips to make AI accelerators, SSDs and RAM for data centers are the Microns customers, like Nvidia. Even if they are in trouble and know that the datacenters are not being built, they can't cancel the deals because that would call the bubble into question. They will have to take any markup deal that Micron gives, them because if they don't there will be nothing for them nor Micron anyway.

[–] ThatGuyNamedZeus@feddit.org 6 points 2 weeks ago (2 children)

is there any good reason to charge more? I remember a long time ago, the people who run youtube had to have new technology invented to be able to store the videos on there.

is anything like that happening with ram chips?

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