I think the mechanism behind that is fairly simple. AI is a massive hype, and companies could attract lots of investor money by slapping the word "AI" on things. And group dynamics makes the rest of the companies to want in, too.
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reminds me of how during the crypto hype, a lot of companies just added "crypto" or "blockchain" to their names and saw their value skyrocket for a short time.
Yea, I dunno. Seems investors like buzzwords more than anything else. I'm not really keeping track, but I remember all the crypto hype and then NFTs. I believe that has toned down a bit.
I hope these companies all fail. Nothing of value would be lost.