this post was submitted on 14 Jun 2025
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cross-posted from: https://lemmy.zip/post/41338874

Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024.

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[–] itsgroundhogdayagain@lemmy.ml 14 points 10 months ago

I was watching ads during Invincible and thinking I should just pirate this show I already pay for.

[–] Flamekebab@piefed.social 8 points 10 months ago (2 children)

We're talking about a service one pays for, correct?

[–] kittenzrulz123@lemmy.blahaj.zone 9 points 10 months ago* (last edited 10 months ago)

You pay for the service, you pay to rent shows, and then you watch so many ads it'll be cable levels in five years at this rate

[–] Daughter3546@lemmy.world 4 points 10 months ago* (last edited 10 months ago)

Streaming services are becoming (or has become) the new cable tv.

[–] ohwhatfollyisman@lemmy.world 3 points 10 months ago

soon we'll have 24h ad streaming services with the odd movie thrown in for good measure.