Good riddance, historically the shittiest cables in existence in terms of build quality and design, and they polluted USB-C with that design, too...
What, you want the thing to be reinforced with a flexible brace near the plug so that the cable won't fray? Fuck you. Oh, your cable frayed near the plug? Fuck you. Buy more cables, it's just e-waste. Not like the environment's going down the toilet or anything.