I was honestly totally railing against these cards for the first two years they were out. Their performance per-watt is atrocious when compared to AMD, and just general performance is way below where it needs to be in order to contend with Nvidia. However...
They have turned out to be an absolute gem for video production and streaming. So much so that they have an up and coming niche in those spaces, which I was shocked to learn. Though I'm an AMD fan, they are last in this arena, with Nvidia being barely above AMD because of AV1, but these Intel cards are far and away the best tool for these jobs. Zero lag, real-time transcoding that doesn't tax your system, and the hardware offloading "just works". If I had a use-case for a batch processing transcoding pool of some sort, I'd use these.
Get in where you fit in, I suppose.