Amsterdam is the first capital in the world to legally ban advertising for meat and fossil fuel products. The ban will be enshrined in the municipal ordinance (APV) and represents a tightening of previous policy.
This decision was taken in Thursday 22nd of January and means that advertisements for meat and air travel, cruises and cars with fossil fuel engines, among other things, will disappear from Amsterdam's streets, metro stations and train stations as of 1 May 2026.
This makes Amsterdam the 9th city in the Netherlands to enshrine a fossil ad ban in its legal system (the ordinance or by-law). The decision follows after a Dutch court ruled last year that municipalities are allowed to ban advertisements that are harmful to health and the climate.
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At the end of 2020, Amsterdam became the first city in the world to ban fossil advertising. The city council passed a motion to ban fossil fuel advertising when renewing contracts with advertising operators. However, this meant that 5 years after the policy was adopted, fossil advertising was still visible everywhere, as the contracts typically run for a decade or more. Moreover, the initiative was in practice limited to the metro stations of Amsterdam.
By implementing the fossil ad ban through the ordinance, all ads for fossil fuel products and meat will be forbidden from May 1st 2026 all over the city, whether the city has a contract with the advertising operator or not, whether this contract is running for another 8 years or not. This makes the ordinance (public law) far more effective to ban climatewrecking ads than a fossil ad ban by contracts/tenders (private law).
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