"Its" is much easier to remember as possessive if you understand it's a possessive pronoun, like his, hers, ours, and theirs. No apostrophes in any of them.
I don't understand what you're saying about "mass" possessives. That never went away, except for people's who don't know how to do it correctly.
"Its" is much easier to remember as possessive if you understand it's a possessive pronoun, like his, hers, ours, and theirs. No apostrophes in any of them.
I don't understand what you're saying about "mass" possessives. That never went away, except for people's who don't know how to do it correctly.