Agree, gaming companies who have been playing it safe are the ones who have no idea what to do anymore. Ubisoft is more or less dead. Bioware is dead after DA4. By trying to play it safe and reach everyone they have reached no one.

Two studios that do take massive risks? CDPR and Rockstar. If you put generic gaming exec in there they would cancel all projects and fire half the staff right now, and wall street would laud them for it. Problem is that gaming is a creative field, and you can't be purely logical and money driven when working in a creative field. Art is subjective, you will have people who dislike it. These two studios get that, for the time being at least.