Basically just something people say that indicates a position indirectly, like how seperatists from a given region might always say they're from [region] and not [country] or how trump supporters call AI "SI" now.

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[–] 5 points 5 days ago

NPR did a podcast episode on it. Subaru basically realized that their car specifically resonated with lesbians due to various usability niches and so they decided to lean heavily into it. But it was the 90s, so they needed to be sublte at times.

https://www.npr.org/sections/money/2016/10/14/497958151/episode-729-when-subaru-came-out

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