They are going to end up burning the whole thing to the ground in a bid to make investors money on something that never had hard quantifiable monetary value to begin with in a way that you could easily turn up the dial on "line go up" enshitification like Google can with ad impressions.

Its a fancy web forum, a big popular one for sure, but there are God knows how many similar options out there already competing for users. There is a very low ceiling on just how profitable it could ever be as a business all on its own.

There is a reason a lot of these websites, like Gamespot for example, ended up consolidating into holding companies that own a bunch of them.