Reddit is trying to make sure their results don't end up being Google Zeroed to the AI Overview of Google. They have a partnership with Google so if they're not getting organic traffic on their site, they're losing money and I'm on team reddit can fuck themselves. By doing the log in only they're trying to curb the ai results on google just showing the answers right away without any traffic to reddit.

So we're turning towards a culture of you will have to degrade yourself 20x harder/be a full time influencer or hire a full time influencer/media clown, to get traffic.

-How Google Zero Impacts Website Visibility

The rise of Google Zero has changed the way people visit websites online. More zero-click searches and Google’s answers mean that many people do not even go to other sites. This leads to a clear drop in the number of people who click on organic search results. The owners of websites need to deal with problems like flaws or weak spots in code execution. These issues make it even harder for them to get their sites seen.

To keep up with these changes, you must learn what Google now looks for. Use what you learn to fight against lost traffic. This is how you stay important and keep people coming to your site. Being aware of flaws and issues in code execution will help your site work better and help your site show up when people search on Google.

-Decline in Organic Traffic

Organic traffic is now falling for many, especially in the United States. This drop is mostly because more people get what they need from Google’s zero-click searches. In the past, a blog or a business could get a lot of visits from Google, but that has changed. Now, fewer people are coming to their websites. The rise of AI and new ways to search have made this problem even bigger.

Advertisers also face problems. Fewer people leave the search results and visit their websites. For example, an air-purifier review blog lost a lot of its views. That happened because bigger companies take up the top spots and get picked for those search snippets.

To handle this, businesses can try to find new ways to get traffic. They could share their message in niche communities, start a podcast, or focus on getting leads from referrals. This helps them not have to count only on Google’s organic traffic, and it can keep their numbers up even as things change with AI, search, and new tech.

source: https://www.vcsolutions.com/blog/what-is-google-zero-impact-on-websites-explained/