Well it’s because computer science has been around for 60+ years and computers are binary machines. It was natural for everything to be base 2. The most infuriating part is why drive manufacturers arbitrarily started calling 1000 bytes a kilobyte, 1000 kilobytes a megabyte, and 1000 megabytes a gigabyte, and a 1000 gigabytes a terabyte when until then a 1 TB was 1099511627776 bytes. They did this simply because it made their drives appear 10% bigger. So good ol’ shrinkflation. You could make drives 10% smaller and sell them for the same price.