I think "100% assembled" is probably the more accurate term they mean. Not to downplay the importance of that, though - assembling components means you have colossally more control over where you import from, the tariffs you're subject to, and the countries you want to deal with. Aside from the obvious value increase in assembly.

[–] quarrk@hexbear.net 9 points 3 weeks ago (1 children)

It’s the same wordplay as “made with 100% real cheese” where the 100% describes real, ie real cheese is involved somewhere in the process, but not all of the cheese in the product is real. But the average person will read it as meaning that there is no “fake” (non-dairy) cheese.

[–] infuziSporg@hexbear.net 2 points 3 weeks ago

Non-dairy? Usually the filler is whey.

[–] merthyr1831@lemmy.ml 9 points 3 weeks ago

Yeah it takes a lot of skilled labour to assemble vehicles over just importing them. Opens the door to localising production of components too, in a much more granular and manageable fashion for a country that has limited resources to invest at once.