Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024.

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[–] 20 points 1 year ago (2 children)

So... have we come full circle on TV again?

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  • [–] 3 points 1 year ago (1 child)

    At least with TV, you could tape your shows and fast forward through the commercials.

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  • [–] 1 point 1 year ago

    Our TV company has that option built in. I can 'tape' shows and watch them later, shipping ads. This also works when the show is still playing.

    So I'll wait half an hour, then watch my recorded show. I wouldn't consider watching tv without that function.

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