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Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the "ugliest colour in the world", it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.

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[โ€“] 0 points 3 years ago* (4 children)

Reminds me of how the government forced the tobacco companies to redesign snus containers to be as ugly as possible. Turned out designers loved them

https://www.vg.no/nyheter/innenriks/i/ddB3zq/designekspertene-elsker-de-stygge-snusboksene-ser-ingenting-avskrekkende

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  • [โ€“] [S] 0 points 3 years ago (3 children)

    Ooh what is that? I like the font on those.

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  • [โ€“] 0 points 3 years ago (2 children)

    Boxes of snus. Snus is a kind of smokeless tobacco, used by putting under your lip.

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