idd, I hadn't heard of it before and it sounded a bit dodgy (felt like a rightwing dogwhistle) but it seems not to be that.

Council Estate Media is the online content brand of John Ghent, a Leicester-based estate agent who has gained a following for his social media videos about the city's local history and neighborhoods. The content focuses on giving a unique, personal perspective on council estates, forgotten buildings, and local landmarks, often with a nostalgic and humorous tone.

It's an important story that should be given a lot of exposure, so on this at least, good for him.