The only reason they are doing it is to blow up their numbers.

Ding ding ding.

It's so they can have impressive metrics for shareholders.

"Our AI had n interactions this quarter! Look at that engagement!", with no thought put into what user problems it actually solves.

It's the same as web results in the Windows start menu. "Hey shareholders, Bing received n interactions through the start menu, isn't that great? Look at that engagement!", completely obfuscating that most of the people who clicked are probably confused elderly users who clicked on a web result without realising.

Line on chart must go up!